Strategy & Design Resources
A growing and changing list of resources that we have found helpful in learning about and understanding brand strategy. Enjoy!
BOOKS | PODCASTS | VIDEOS
Books
The Creative Act: A Way of Being
by Rick Rubin
The Creative Act is a beautiful and generous course of study that illuminates the path of the artist as a road we all can follow. It distills the wisdom gleaned from a lifetime’s work into a luminous reading experience that puts the power to create moments—and lifetimes—of exhilaration and transcendence within closer reach for all of us.
read more >>
Any Insights Yet?
by Chris Kocek
Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet? provides a dynamic step-by-step process for connecting the dots between data, observations, and human truths, resulting in powerful insights that can breathe new life into your brand and give your business a long-term competitive advantage.
read more >>
The Brand Flip
by Marty Neumeier
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.
read more >>
No Bullsh*t Strategy
by Alex H. Smith
Ideal for the young entrepreneur and accessible to anyone, if you're wanting to demystify strategy and apply it instantly, No Bullsh*t Strategy is the book for you.
read more >>
Podcasts
Tetragrammaton
with Rick Rubin
In-depth interviews that may blow your mind. With Rick Rubin.
Just Branding
with Jacob Cass and Matt Davies
Discussions about brand positioning, brand personality, experience design, design thinking, business strategy, innovation, creativity and much more.
Uncooked: Raw Insights for Marketers
with Jacqueline Lieberman
The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume.
Diary of a CEO
Steven sits down with some of the world's most influential people, experts and thinkers and embarks on a curiosity driven journey to discover untold truths, unlearned lessons and important insights that will make his, and the audiences lives more enjoyable, more successful and more fulfilled.
Videos
QUICK STUDY:
A Plan Is Not a Strategy
by Harvard Business Review
QUICK STUDY:
What Is Strategy?
by Harvard Business Review
“
A brand is the set of expectations, memories, stores and relationships that, taken together,
account for a consumer’s decision to choose one product or service over another.
•••••• SETH GODIN ••••••